26 August 2008 -- HispanicAd.com Summaries

Industry News

-Today is my last day at Creative Alliance. It’s sad to say good-bye to such a fun agency.

Segment-Specific News and/or The Competition

-A new study by DoubleClick Perfomics and ROI Research show that more and more tweens (kids ages 10-14) are spending their time online shopping for and buying products. This group is not normally included in the online shopper category, but should be considered because 83% of tweens surveyed said they spend one hour or more online everyday. This age group has significant influence over family purchases and is using the internet to research products. For more information and graphs see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25066

-For a study based on generations and perceptions see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25123

-MTV’s TR3’s has launched a new campaign aimed at Hispanic bicultural youth living in the U.S. The spots are collectively named: “We get you” and use comedy to reach this target audience. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25127

Technology

-Mobile ad spending is expecting to rise in the next few years. The amount spent worldwide on mobile advertising was $1 billion in 2008. In 2009, Strategy Analytics is predicting an increase to $2.4 billion in spending. For charts see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25107

21 August 2008 -- HispanicAd.com Summaries

Industry News

-Azteca Mobile, a wireless company, awarded Levenson & Hill to develop strategic media service for the U.S.-Mexico border. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25103

Segment-Specific News and/or The Competition

-Young adults across the country will compete in the Red Bull Batalla de los Gallos in L.A. The winner will go on to compete in the international MC competition in hopes of being crowned the winner. This competition was started in 2004 and has grown in popularity the last 4 years among young Hispanics and adults across the world. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25104

Technology

-Businesses are becoming more involved in social networks as more opportunities present themselves. Networks such as LinkedIn have grown in popularity the past year and experts say there is room for even more growth. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25088

General News

-People in waiting rooms of doctor’s offices and hospitals want something to read! And a new study shows, they are reading, and remembering the advertisements they see. According to Health Media Network (HMN), 86 percent of people exposed to advertisements in waiting rooms could recall at least one ad they saw. This article reminded me of the book – “Why We Buy,” by Paco Underhill because in the chapter about signage, Underhill suggests putting signs where people want something to read. What else would you do in a waiting room but scan the walls for something interesting to distract you? This may not relate to our clients, but it is still an interesting article. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25099

19 August 2008 -- HispanicAd.com Summaries

Segment-Specific News and/or The Competition

-More Hispanics are going to the movies! The average number of tickets sold per Hispanic customer is 10.8, compared with 7.9 tickets in the general market. The same is true for rentals and DVD purchases. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25076

-About 80 percent of children ages 12 to 17 in the U.S. are online, according to eMarketer and that percentage is expected to increase to 87 percent by 2011. However, not all advertisers are following their lead. Over half of ad spending by food and beverage companies targeting children and young teens went to traditional media, according to the FTC. For more data, see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25067

Technology

-Fewer people are being effectively reached by e-mail advertising according to a new study by JupiterResearch. The study shows that more people are using social networking sites and texting more often than they use email and tend to regard advertisements as junk mail. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25073

General News

-Lots of facts and figures about all types of enrolled students across the U.S. here: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25078

15 August 2008 -- HispanicAd.com Summaries

Industry News

-Happy Birthday to Rico!!! http://www.someecards.com/upload/birthday_n/you_dont_look_a_day.html

Media Related

-eMarketer predicts that advertisers in the U.S. will spend $24.8 billion online this year. For more information see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25045

Technology

-Mobile Video Advertising messages are becoming more common and are expected to grow according to eMarketer. This is attributed to recent updates in mobile phones, such as the iPhone. Ad spending to expected to follow iPhone’s lead, but by how much, is still just speculative. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25035

-Social networking sites, like Facebook, have grown internationally. While U.S. growth remains relatively stable, international growth has sky-rocketed. Social network sites that are growing, have become more open culturally. Latin American growth is up 33%, Europe growth is up 35% and Middle East-Africa growth is up 66%. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25038

Also look at: http://valleywag.com/tech/data-junkie/the-world-map-of-social-networks-273201.php

General News

-According to U.S. Census Bureau projections, the U.S. population will be older and more diverse by midcentury. Minorities are expected to become the majority by 2042. The 85 and older population is expected to triple by 2050. For more statistics, see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25049

12 August 2008 -- HispanicAd.com Summaries

Industry News

-The 3^rd Annual Hispana Leadership Summit will be held in Albuquerque, New Mexico on September 11^th-13^th. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25014

Segment-Specific News and/or The Competition

-The U.S. Census Bureau has compiled information about minorities in the U.S. Los Angeles County led the pack with the largest Hispanic population of any county in the nation (4.7 million). For more data, see the article: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25009

Media Related

-Mediamark Research and Intelligence has released new findings regarding how consumers prefer to receive advertising messages through the media. Consumers are grouped into six different segments based on the types of messages they like best. 17% of those surveyed agree that mass media is effective while another 17% prefer print media. People that are disinterested in any media are labeled “ad adverse” and comprise 32% of the group (the majority segment). 9% prefer new media forms like product placement or celebrity endorsers. This group is generally younger than the others. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25012

Technology

-From 2003 to 2008 there has been a significant change in the number of college students going mobile. 7 in 10 students now own a laptop and fewer students own a desktop. More students have cell phones and MP3 players and fewer have landlines. For more specific data, see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25024

General News

-Jack Gordon, the president of AcuPOLL Research, Inc., suggests that the best brands take advantage of in-store branding and creative packaging. For more information see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25027

6 August 2008 -- HispanicAd.com Summaries

Industry News

-HispanicAd.com teamed up with Cyber-Surveys.com to produce a study on professional in the media world. Highlights of the results are available now and additional data will be available soon. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24996

Media Related

-U.S. Hispanic ad spending is majorly centered around television ads. Most of the money spent goes towards television, radio and newspapers according to a HispanTelligence and TNS Media Intelligence. The internet accounts for 4.6% of all ad dollars spent. For more statistics see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24983

-Telemundo is launching a new series on the web. The series highlights women in Hispanic culture and the difficulties they face that society ignores. This is part of a bigger campaign to empower U.S. Hispanic women through the media. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24991

Technology

-New research shows that approximately 36 million Americans are printing coupons from the web. This is a 10 million person increase from 2005. Experts cite the poor economy and expanding internet as the motivation for the increase. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24990