19 August 2008 -- HispanicAd.com Summaries

Segment-Specific News and/or The Competition

-More Hispanics are going to the movies! The average number of tickets sold per Hispanic customer is 10.8, compared with 7.9 tickets in the general market. The same is true for rentals and DVD purchases. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25076

-About 80 percent of children ages 12 to 17 in the U.S. are online, according to eMarketer and that percentage is expected to increase to 87 percent by 2011. However, not all advertisers are following their lead. Over half of ad spending by food and beverage companies targeting children and young teens went to traditional media, according to the FTC. For more data, see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25067

Technology

-Fewer people are being effectively reached by e-mail advertising according to a new study by JupiterResearch. The study shows that more people are using social networking sites and texting more often than they use email and tend to regard advertisements as junk mail. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25073

General News

-Lots of facts and figures about all types of enrolled students across the U.S. here: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25078