Industry News
-Today is my last day at Creative Alliance. It’s sad to say good-bye to such a fun agency.
Segment-Specific News and/or The Competition
-A new study by DoubleClick Perfomics and ROI Research show that more and more tweens (kids ages 10-14) are spending their time online shopping for and buying products. This group is not normally included in the online shopper category, but should be considered because 83% of tweens surveyed said they spend one hour or more online everyday. This age group has significant influence over family purchases and is using the internet to research products. For more information and graphs see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25066
-For a study based on generations and perceptions see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25123
-MTV’s TR3’s has launched a new campaign aimed at Hispanic bicultural youth living in the
Technology
-Mobile ad spending is expecting to rise in the next few years. The amount spent worldwide on mobile advertising was $1 billion in 2008. In 2009, Strategy Analytics is predicting an increase to $2.4 billion in spending. For charts see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25107
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