Industry News
-The 3rd Annual Hispana Leadership Summit will be held in
Segment-Specific News and/or The Competition
-The U.S. Census Bureau has compiled information about minorities in the U.S. Los Angeles County led the pack with the largest Hispanic population of any county in the nation (4.7 million). For more data, see the article: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25009
Media Related
-Mediamark Research and Intelligence has released new findings regarding how consumers prefer to receive advertising messages through the media. Consumers are grouped into six different segments based on the types of messages they like best. 17% of those surveyed agree that mass media is effective while another 17% prefer print media. People that are disinterested in any media are labeled “ad adverse” and comprise 32% of the group (the majority segment). 9% prefer new media forms like product placement or celebrity endorsers. This group is generally younger than the others. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25012
Technology
-From 2003 to 2008 there has been a significant change in the number of college students going mobile. 7 in 10 students now own a laptop and fewer students own a desktop. More students have cell phones and MP3 players and fewer have landlines. For more specific data, see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25024
General News
-Jack Gordon, the president of AcuPOLL Research, Inc., suggests that the best brands take advantage of in-store branding and creative packaging. For more information see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25027
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