15 August 2008

15 August 2008 -- HispanicAd.com Summaries

Industry News

-Happy Birthday to Rico!!! http://www.someecards.com/upload/birthday_n/you_dont_look_a_day.html

Media Related

-eMarketer predicts that advertisers in the U.S. will spend $24.8 billion online this year. For more information see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25045

Technology

-Mobile Video Advertising messages are becoming more common and are expected to grow according to eMarketer. This is attributed to recent updates in mobile phones, such as the iPhone. Ad spending to expected to follow iPhone’s lead, but by how much, is still just speculative. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25035

-Social networking sites, like Facebook, have grown internationally. While U.S. growth remains relatively stable, international growth has sky-rocketed. Social network sites that are growing, have become more open culturally. Latin American growth is up 33%, Europe growth is up 35% and Middle East-Africa growth is up 66%. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25038

Also look at: http://valleywag.com/tech/data-junkie/the-world-map-of-social-networks-273201.php

General News

-According to U.S. Census Bureau projections, the U.S. population will be older and more diverse by midcentury. Minorities are expected to become the majority by 2042. The 85 and older population is expected to triple by 2050. For more statistics, see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25049

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