21 August 2008 -- HispanicAd.com Summaries

Industry News

-Azteca Mobile, a wireless company, awarded Levenson & Hill to develop strategic media service for the U.S.-Mexico border. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25103

Segment-Specific News and/or The Competition

-Young adults across the country will compete in the Red Bull Batalla de los Gallos in L.A. The winner will go on to compete in the international MC competition in hopes of being crowned the winner. This competition was started in 2004 and has grown in popularity the last 4 years among young Hispanics and adults across the world. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25104

Technology

-Businesses are becoming more involved in social networks as more opportunities present themselves. Networks such as LinkedIn have grown in popularity the past year and experts say there is room for even more growth. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25088

General News

-People in waiting rooms of doctor’s offices and hospitals want something to read! And a new study shows, they are reading, and remembering the advertisements they see. According to Health Media Network (HMN), 86 percent of people exposed to advertisements in waiting rooms could recall at least one ad they saw. This article reminded me of the book – “Why We Buy,” by Paco Underhill because in the chapter about signage, Underhill suggests putting signs where people want something to read. What else would you do in a waiting room but scan the walls for something interesting to distract you? This may not relate to our clients, but it is still an interesting article. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=25099