6 August 2008 -- HispanicAd.com Summaries

Industry News

-HispanicAd.com teamed up with Cyber-Surveys.com to produce a study on professional in the media world. Highlights of the results are available now and additional data will be available soon. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24996

Media Related

-U.S. Hispanic ad spending is majorly centered around television ads. Most of the money spent goes towards television, radio and newspapers according to a HispanTelligence and TNS Media Intelligence. The internet accounts for 4.6% of all ad dollars spent. For more statistics see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24983

-Telemundo is launching a new series on the web. The series highlights women in Hispanic culture and the difficulties they face that society ignores. This is part of a bigger campaign to empower U.S. Hispanic women through the media. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24991

Technology

-New research shows that approximately 36 million Americans are printing coupons from the web. This is a 10 million person increase from 2005. Experts cite the poor economy and expanding internet as the motivation for the increase. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24990