Industry News
-Home Depot has put its entire account up for review, including their Hispanic marketing efforts.
-Advertisers and marketers are becoming more and more creative in order to cut through the clutter that consumers face everyday. Companies such as Right Guard, Oreo, and Papa John's have developed creative outdoor strategies for attracting attention, and others are following their lead. Using unique opportunities to advertise is becoming more popular as traditional forms of advertising are becoming less effective. Check out this article for pictures and more information: nytimes.com
Segment-Specific News and/or The Competition
- According to a recent study done by the FTC, 44 major food and beverage marketers spent $1.6 billion on children and adolescents in 2006. Advertising directed at these groups usually includes integrated campaigns through TV, packaging, the internet, etc. Since 2005, when the FTC called for more awareness of childhood obesity, there have been significant changes in healthful marketing towards children and adolescents (according to FTC research). http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24945
Technology
-eMarketer estimates that by 2012 there will be approximately 30 million Hispanics online in the
General News
-The number of illegal immigrants has declined according to monthly Census Bureau data. Since its peak in August 2007 until May 2008, illegal immigration has declined by approximately 11 percent (as an estimate). For more information and a complete summary of the findings see: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24954
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