Advertising Agency News
-Telefónica announced that it is launching a plan to globally advertise on mobile phones. This company will be the sole contact for agencies wishing to buy space, making it easier than ever to reach mobile customers. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24730
Segment-Specific News and/or The Competition
-Recently, Pizza Hut launched the product, Tuscani Pastas. Now, they have produced a Spanish spot entitled, “Cooking Shows.” The ad, shot in Mexico City, captures the reactions of real people when they learned that the pasta they ate came from Pizza Hut, not from a gourmet chef as they had expected. Pizza Hut’s chief marketing officer said this product has been very popular and successful in its markets. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24703
-A study shows that more and more kids are using portable digital devices and cell phones. More than 2/3 of kids have access to a computer or laptop and claim they use this more than television (75%-computer and internet; 70%-T.V.). http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24717
Media Related
Technology
-Studies show that by the end of 2009, more than 2/3 of the U.S. population will be going online (approximately 200 million people). As many experts have been saying, this will change the face of marketing. This particular study suggests that behaviorally targeted marketing will be the best use of advertising dollars. Although there are some privacy concerns, this seems to be the best solution to this issue according to the researchers. (See full article for statistics) http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24726
General News
-A new report shows that many immigrants are not all migrating to major cities, but instead are embracing small towns across the United States. This report is based on recent U.S. Census data that shows the relatively new trend. Many small towns are facing challenges and opportunities because of this movement. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24723
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