16 July 2008 -- HispanicAd.com Summaries

Advertising Agency News

Segment-Specific News and/or The Competition

-The popular brand from Mars Candy, M & M’s, has announced a campaign which stars two prominent Hispanic celebrities. Wilmer Valderrama and Christina Saralegui will appear in print ads as part of M & M’s “Inner M” concept. The brand is trying to reach the Hispanic population in the U.S. The ads will soon appear in People En Espanol. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24838

Media Related

-A new study was released that shows that young adults, along with the general population are using text messaging more. U.S. young adults, ages 18-34 sent an average of 13 texts per week. To see the complete results of the study, visit this link: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24804

Technology

-Some scientists are saying that the younger generations are so impacted by video on the web and other technologies that it could affect the way the brain functions. More and more sites are offering video content on the web and more and more people are tuning in. The relationship between receiver and sender is more personal through video and image content on the web. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24830

General News

-MillerCoors has announced that it will be headquartered in downtown Chicago. This will bring about 300 to 400 new executive positions to the city. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24841