Advertising Agency News
-Joe Marchese says that this new world of social media calls for a “reinvented agency.” He says agencies should no longer have “campaigns,” but have “conversations.” There should be a long-term commitment to a brand. He says agencies should listen to what the consumers have to say and react accordingly. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24736
-Heineken has named Dieste, Harmel and partners its agency for Hispanic promotional duties. The agency will develop a brand experience for Hispanic adult Heineken customers. Most of the ideas and activities will be promoted through G2. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24746
Segment-Specific News and/or The Competition
-I noticed an advertisement for MTVtr3’s on the HispanicAd.com web site and it intrigued me. You might want to take a look at it if you haven’t already. It is very interesting and combines a lot of English and Spanish words on the site. http://www.mtvtr3s.com/
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