24 July 2008 -- HispanicAd.com Summaries

Industry News

- In 2006, Time Magazine selected “You” as person of the year. That has increasingly been the case as time passes. Marketers need to be aware that now the consumer controls the companies. Today, more people are concerned with being socially conscious. However, companies spent only $16 billion on charity compared with $300 billion on advertising and marketing. The author, Joe Marchese, is suggesting that companies spend more to fund charities to please more people today. This will in turn get people to buy their products. Believe it or not, it’s one side to the story… http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24885

General News

-Coastal Center for Obesity and Rancho Specialty Hospital have created a campaign that targets Hispanics and relates to the growing problem of obesity. The TV spot features real patients that have struggled and succeeded in fighting obesity. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24884