Technology
-53% of the average marketers budget is now being spent online, compared to the 44% spent offline. Only about 4% of those polled said they spent "offline only." The article shows two graphs - one that compares online and offline spending and one that predicts the percent change of online spending in the future. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24765
Advertising Agency News
-ZenithOptimedia has made predictions about the growth of the advertising industry in the next few years. They expect only a 1% growth rate after adjusting for inflation for the year ending 2008. However, 2009 and 2010 show more promising results. Check out the article for more details. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24767
-RL Public Relations will now help the Braille Institute in California reach its Hispanic audience. Apparently blindness within the Hispanic community is rapidly increasing and the Braille Institute needs a way to reach this group. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24772
General News
-The Carnegie Corporation of New York started an ad campaign celebrating notable immigrants to the United States. The first part of the campaign included a full page ad in the New York Times on July 4th. In the campaign, immigrants from all different backgrounds are featured and acknowledged. The main purpose of the campaign is to make immigration one of the focuses of the upcoming election. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24775
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment