22 July 2008 - HispanicAd.com Summaries

Industry News

-PODER Magazine has acquired Hispanic Enterprise Magazine. The company already has publications in Miami, Mexico, Colombia and Chile and is adding local editions in Venezuela, Argentina and Peru. The publication hopes to grow but will maintain its exclusive content partnership with The Economist. It will add sections devoted to promoting Latino Business and giving advice to entrepreneurs.

HispanicAd.com article: http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24878

PODER web site: www.poder360.com

Segment-Specific News and/or The Competition

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Media Related

- According to a recent Arbitron, Inc. radio ratings survey, more Spanish-language dominant Hispanics listen to the radio than any other race/ethnicity category in Los Angeles. To see charts about this data, please refer to the link. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24859

Technology

-The retail industry is expected to grow significantly in the next 10 years, but electronic sales and related technology services will not see benefits from this jump. This article discusses ways to “brand” such technology services. This may not be directly related to Hispanics, but it is important to note in the overall business world. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24860

General News

-According to Nielson research, more and more consumers are looking for ways to save money. They say this is due to rising gas prices and in turn other raw material goods. Consumers have changed their shopping patterns in order to save gas such as shopping in larger stores where they can get most of the items they need. Online shopping and carpooling has also increased. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24871