Advertising Agency News
Segment-Specific News and/or The Competition
-The Hispanic Youth Culture Report of 2007 is out. It shows the immense power this demographic has in the
Media Related
-The Nielson Company has announced a study comparing video and TV usage within television, the internet and mobile devices. Usage for each one of these has increased. Despite worries that television is going to disappear, it continues to have a steady 1% yearly growth rate. For more on the study, check out the article. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24781
Technology
General News
-I could not open this on my computer, but maybe it will work on yours. This study discusses how the media is doing in today’s economic society. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24797
-Similar to the previous article, there is another one relating to the economics of advertising, which goes more in depth about the current history of advertising dollars as it relates to real GDP growth. The author predicts that there will be growth for advertising spending, but not in the near future. The patterns of advertising spending during the 90s and 00s are also mentioned in the article. http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=24798
No comments:
Post a Comment